Innovation and Entrepreneurship Ambassadors

Lawrence Jones MBE

Lawrence is the CEO of Manchester-based hosting firm, UKFast.

With more than 30 years’ business experience, Lawrence is at the helm of a business portfolio including a cybersecurity firm, a Swiss ski hotel and a construction business.

Lawrence has a unique approach to employee engagement and his philanthropy has seen him transform the lives of thousands of people by helping to raise millions of pounds, donating his time and that of his team, and investing heavily in education and development.

Raabiyah Shah, daughter of the High Sheriff Robina has come onboard as an ambassador of Innovation and Entrepreneurship.


Raabiyah Shah

Jen Blackwell

Jen Blackwell is the Founder and Director of DanceSyndrome, an inclusive dance charity which aims to empower people with and without disabilities to work together to become dancers, leaders and valued members of their communities.

Jen founded the charity after she spent 10 years unsuccessfully searching for suitable dance leadership training that was accessible to a person with a learning disability.

Jen didn’t believe her disability should be a barrier to following her dreams and pursuing her passion for dance and she now inspires many people to accept this “ability, not disability” focus through her dance performances and public speaking opportunities.

Honoured with an OBE for her services to Social Enterprise and Women’s Enterprise in the North West, Melanie is the multi-award winning founder of WhyNotChange Limited and the North West Women’s Enterprise Day.

Despite experience of a huge range of companies and working environments gained in senior roles within financial institutions, the Co-operative Group and as a global management consultant; Melanie describes founding WhyNotChange in 2009 as her steepest, scariest, but most rewarding learning curve!

Passionate about giving back, Melanie is currently on a mission to ensure that every amazing person who makes an extraordinary difference in our communities is recognised through a national honour.

Her accolades include National Enterprise Support Champion, Honorary Fellow of the Institute of Enterprise and Entrepreneurship (recognising national eminence), UK’s Top 50 Business Advisor, and being named as one of the Maserati 100 for mentoring and advice.

However, the title that makes Melanie smile most is Super Nana given to her by her autistic grandson. You’ll find her at weekends in sparkly wellies in the woods dinosaur and fairy hunting with her 3 grandchildren – despite spotting plenty, they are yet to catch one!

Melanie Bryan

Denise Crosswaite

Denise is a Operations Managers at John Lewis and Partners Cheadle. 

She has over 20 years experience in leading teams within the retail and finance sector and also owns a private leisure business with her husband, Sean.

Denise is passionate about working in a co-owned business that empowers Partners at every level to be the best they can be.  Denise leads the Community Liaison role within John Lewis and Partners Cheadle and is dedicated to promoting the wellbeing of customers, Partners, and the communities where she works and trades.

Denise is delighted to asked to be an ambassador and is looking forward to supporting projects throughout the year.